Nike Film Nike Time is Precious, Celebrity by Wieden + Kennedy Portland

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Nike Time is Precious, Celebrity

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Wieden + Kennedy Portland
Creative Director Antony Goldstein, Chris Groom
Art Director Stefan Van Den Boogaard
Copywriter Tim Arts
Creative Stefan Van Den Boogaard, Tim Arts
Production Joint Editorial
Released September 2016


Cannes Lions 2017
Film TV / Cinema Film: Clothing, Footwear & Accessories Silver Lion Campaign

Credits & Description

Title: Celebrities
Agency: Wieden+Kennedy
Brand: Nike
Country: USA
Entrant Company: Wieden+Kennedy, Portland
Advertising Agency: Wieden+Kennedy, Portland
Media Agency: Wieden+Kennedy, Portland / Razorfish, Portland
Production Company: Joint Editorial, Portland
Business Affairs Manager: Anna Beth Nagel (Wieden + Kennedy)
Project Manager: Andrea Nelson (Wieden + Kennedy)
Nike North America Creative Director: Antony Goldstein (Wieden+Kennedy Portland)
Nike North America Creative Director: Chris Groom (Wieden+Kennedy Portland)
Strategic Planning: Andy Lindblade (Wieden+Kennedy Portland)
Strategic Planning: Henry Lambert (Wieden+Kennedy Portland)
Strategic Planning: Zack Kaplan (Wieden+Kennedy Portland)
Creative: Stefan Van Den Boogaard (Wieden+Kennedy)
Creative: Tim Arts (Wieden+Kennedy)
Agency Producer: Amy Berriochoa (Wieden+Kennedy)
Agency Producer: Matt Hunnicutt (Wieden+Kennedy)
Media/Comms Planning: John Furnari (Wieden+Kennedy)
Media/Comms Planning: Lisa Feldhusen (Wieden+Kennedy)
Account Service: Alyssa Ramsey (Wieden+Kennedy)
Account Service: Anna Boteva (Wieden+Kennedy)
Account Service: Luiza Prata Carvalho (Wieden+Kennedy)
Studio: Leslie Waara (Wieden+Kennedy)
Studio: Leticia Barajas (Wieden+Kennedy)
Editor: Dylan Sylwester (Joint)
Editor: Eric Hill (Joint)
Editor: Jb Jacobs (Joint)
Editor: Kevin Alfoldy (Joint)
Editor: Leslie Carthy (Joint)
Editor: Mimi Bergen (Joint)
Editor: Sarah Fink (Joint)
Mix: Natalie Hulzenga (Joint)
Mix: Noah Woodburn (Joint)
Mix: Sarah Fink (Joint)
Entry Summary:
The obsession with celebrities is a global phenomenon, but the United States may be ground zero. Every afternoon, television shows like E! News, Access Hollywood, and TMZ run through the latest celebrity gossip and happenings. Magazines like Us Weekly and Entertainment Weekly keep readers up to date, and celebrity-dedicated websites and social accounts are inescapable.This celebrity culture has caused us to live vicariously through other people—and through our screens. For Nike, that is a problem. It’s the antithesis of “Just Do It.” So we targeted this film to the very channels and shows that were instigating this unproductive behavior, running it during episodes of shows like E! News and Access Hollywood.
Society’s fascination with celebrities has become an obsession. Every day, people read magazines about celebrities, share articles about celebrities, and tune into television shows about celebrities. This simple, text-based film, voiced by a digital assistant, opened viewers’ eyes to all of the time they were wasting on celebrities by listing everything we already know we’ll see in celebrity-filled content. Celebrities dating other celebrities, celebrities breaking up with other celebrities, celebrities wearing no makeup, celebrities wearing sunglasses as a disguise—we “spoiled” what the viewer was about to see in order to save them time that would be better spent running, training, or playing sport. The film ultimately poses one simple question: are we watching celebrities, or are we training today?