Nike Film Unlimited Youth - Sister Madonna Buder by Wieden + Kennedy Portland

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Unlimited Youth - Sister Madonna Buder

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Industry Sportswear, Athletic Footwear & Accessories, Mobile applications
Media Film
Market United States
Agency Wieden + Kennedy Portland
Creative Director Ryan O'rourke, Alberto Ponte, Kelly Bayett, Dan Viens
Art Director Sara Phillips
Copywriter Adam Tetreault
Production Prettybird
Director Max Malkin
Released September 2016


Cannes Lions 2017
Film TV / Cinema Film: Clothing, Footwear & Accessories Gold Lion Campaign

Credits & Description

Title: Unlimited Youth
Agency: Wieden+Kennedy
Brand: Nike
Country: USA
Entrant Company: Wieden+Kennedy, Portland
Advertising Agency: Wieden+Kennedy, Portland
Production Company: Rock Paper Scissors, Los Angeles / Prettybird, Culver City / The Mill, Los Angeles / Lime Studios, Santa Monica / Barking Owl, Los Angeles
Executive Producer: Susie Boyajan (Lime Studios)
Sound Design: Michael Anastasi (Barking Owl)
Producer: Ashley Benton (Barking Owl)
Global Creative Director: Alberto Ponte (Wieden + Kennedy)
Global Creative Director: Ryan Orourke (Wieden + Kennedy)
Interactive Director: Dan Viens (Wieden + Kennedy)
Director Of Business Affairs: Amber Lavender (Wieden+Kennedy Portland)
Strategic Planning Team: Andy Lindblade (Wieden + Kennedy)
Strategic Planning Team: Brandon Thorton (Wieden + Kennedy)
Strategic Planning Team: Nathan Goldberg (Wieden + Kennedy)
Strategic Planning Team: Reid Schilperoort (Wieden + Kennedy)
Media Planning Team: Brian Goldstein (Wieden + Kennedy)
Media Planning Team: Daniel Sheniak (Wieden + Kennedy)
Media Planning Team: Jocelyn Reist (Wieden + Kennedy)
Media Planning Team: John Furnari (Wieden + Kennedy)
Executive Producer: Ali Brown (Prettybird)
Executive Producer: Suzanne Hargrove (Prettybird)
Colourist: Adam Scott (The Mill)
Copywriter: Adam Tetreault (Wieden + Kennedy)
Art Director: Sara Phillips (Wieden + Kennedy)
Agency Producer: Matt Hunnicutt (Wieden + Kennedy)
Agency Producer: Mauricio Granado (Wieden + Kennedy)
Agency Producer: Ross Plummer (Wieden + Kennedy)
Art Production: Amy Berriochoa (Wieden + Kennedy)
Art Production: Jennifer Spillers (Wieden + Kennedy)
Studio Team: Alicia Kuna (Wieden + Kennedy)
Studio Team: Amy Corcoran (Wieden + Kennedy)
Studio Team: Edgar Morales (Wieden + Kennedy)
Studio Team: Greg Radich (Wieden + Kennedy)
Studio Team: Kyle Pero (Wieden + Kennedy)
Studio Team: Rehanah Spence (Wieden + Kennedy)
Studio Team: Saskia Thomson (Wieden + Kennedy)
Account Management Team: Alyssa Ramsey (Wieden + Kennedy)
Account Management Team: Anna Boteva (Wieden + Kennedy)
Account Management Team: Carly Williamson (Wieden + Kennedy)
Account Management Team: Chris Willingham (Wieden + Kennedy)
Account Management Team: Corey Woodson (Wieden + Kennedy)
Director: Max Malkin (Prettybird)
Head Of Production: Tracy Hauser (Prettybird)
Line Producer: Matt Wersinger (Prettybird)
Production Designer: Rob Pearson (Prettybird)
Editing Team: Damion Clayton (Rock Paper Scissors)
Editing Team: Mike Spagnolli (Rock Paper Scissors)
Production Team: Dina Ciccotello (Rock Paper Scissors)
Production Team: Helena Lee (Rock Paper Scissors)
2d Lead Artists: James Allen (Mill La)
2d Lead Artists: John Leonti (Mill La)
2d Lead Artists: Phil Crowe (Mill La)
2d Artists: Alex Candish (Mill La)
2d Artists: Brad Scott (Mill La)
2d Artists: John Shirley (Mill La)
3d Artists: Andy Wheater (Mill La)
3d Artists: Jie Zhou (Mill La)
3d Artists: Michael Lori (Mill La)
Production Team: Antatasia Von Rahl (Mill La)
Production Team: Diane Valera (Mill La)
Production Team: Enca Kaul (Mill La)
Production Team: Rustie Burris (Mill La)
Production Team: Thatcher Peterson (Mill La)
Creative Director: Kelly Bayett (Mill La)
Audio Team: Loren Silber (Lime Studios)
Audio Team: Mark Nieto (Lime Studios)
Nike’s Olympics campaign featured three spots about everyday athletes who defy the odds. “Unlimited Youth” features Sister Madonna Buder, a nun who has competed in over 45 triathlons at the age of 86. Our narrator from the anthem spot follows Buder during her training, encouraging her at first but eventually expressing fear at the intensity of her training and begging her to slow down as she merely laughs off his calls to quit.
Entry Summary:
During a time of steadily declining youth participation in sport, it’s a sad irony that our greatest global celebration of movement and physical achievement turns so many of us into passive spectators. And while the Olympics inspire brief spikes in activity, sport has become more and more about us (regular people, watching) and them (athletes doing). So Nike wanted to create a campaign about how sport lets all of us discover potential far beyond our expectations. And how better to make that point than by featuring athletes pushing past ideas of age, gender, or disability to take their bodies beyond what some would believe possible? For Nike, sport is about challenging ideas of what’s possible or right. And even as the rights of athletes to compete have often battled culture and convention, we wanted to remind everyone that sport is never about what other people say you can do.