Nike Film Ousmane by Yard Paris

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Ousmane

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market France
Agency Yard Paris
Released June 2018

Credits & Description

Alternative title: Ousmane Dembélé pour Ballon Sur Bitume
Creative agency: Yard
Brand: Nike
Published: June 2018
Synopsis:
One year after the release of «Concrete Football», the first documentary on street football, YARD and Miles introduce a new biographical mini-series on athletes. The debut episode, “Ousmane” offers a portrait of French footballer Ousmane Dembélé.
Three professional seasons, three teams. Since 2015, events in the phenom’s life have moved as fast as Dembélé himself. The new episode takes a look at the young athlete’s soaring career, from his debut in France’s Ligue 1 for Rennes, to his tumultuous stint at Borussia Dortmund, to his arrival at his life-long dream team, Barcelona.
The portrait also looks at Dembélé’s humble beginnings and the role he plays in his community, as a big brother figure and as an inspiration for children practicing day and night to follow in his footsteps. The tale of a young dreamer who, as a kid, set his mind on one day playing for Barcelona, as told by his fans, admirers and those he continues to inspire.