Nike: Republica Popular do Corinthians by F/Nazca Saatchi & Saatchi Sao Paulo for Nike

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Nike: Republica Popular do Corinthians

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Photographer Bruno Rondinelli
Illustrator Mauro Ferreira
Production Delicatessen Filmes
Creative Director Fabio Fernandes, Carlos Di Celio
Art Director Joao Linneu, Rodrigo Castellari, Theo Rocha, Fabio Brigido, Fábio Vido
Copywriter Pedro Prado, Mariana Borga, Thiago Carvalho, Eduardo Lima
Photographer Caio Guatelli
Typographer Jomar Farias, Leandro Ferreira, Robson De Vitto, Cibele Fontoura
Illustrator Ricardo Alonso, André Maciel, Flavia Gonzalez
Released April 2011

Awards

One Show 2011
One Show Integrated Branding / Integrated Branding Campaign Merit

Credits & Description

Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club's more than 30 million fans a gift that would measure up: a country. República Popular do Corinthians. And to guarantee the recognition of República Popular do Corinthians as a country, F/Nazca Saatchi & Saatchi Sao Paulo developed everything a nation has: a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a president was appointed. In a guerilla action, the presidential sash of República Popular do Corinthians was handed over to Lula.
Category: Clothing & footwear
Client: Nike
Agency: F/Nazca Saatchi & Saatchi, Sao Paulo
Production: Delicatessen Filmes
Country: Brazil
Account Director: André Gustavo
Creative Director: Fabio Fernandes
Creative Director: Eduardo Lima
Creative Director: Theo Rocha
Copywriter: Mariana Borga
Copywriter: Pedro Prado
Art Director: Fabio Brigido
Art Director: João Linneu
Art Director: Rodrigo Castellari
Copywriter: Eduardo Lima
Agency Producer: Igor Ferreira
Photographer: Caio Guatelli
Photographer: Bruno Rondinelli
Illustrator: André Maciel
Illustrator: Mauro Ferreira
Illustrator: Flavia Gonzalez
Illustrator: Ricardo Alonso
Typographer: Jomar Farias
Typographer: Leandro Ferreira
Typographer: Robson de Vitto
Typographer: Cibele Fontoura
Head of art: João Linneu
Art Buyer: Edna Bombini
Programmer: Paulo Pacheco/Jefferson Russo
Media: Lica Bueno / Fernanda De Lamare / Sandro Cachiello / Bruno Flocke / Diego Viudes
Visual Effects Editor: Bruno Garcia
Cinematographer: André Faccioli
Motion: Fernando Lanças / Estevão Puggina
Locution: Happin Hood
Advertiser's Supervisor: Tiago Pinto / Marcio Zorzella / Guilherme Glezer