Nike Film Run It by Wieden + Kennedy Tokyo

Adsarchive » Film » Nike » Run It

Run It

Pin to Collection
Add a note
Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market South Korea
Agency Wieden + Kennedy Tokyo
Chief Creative Officer Susan Hoffman
Creative Director Azsa West
Art Director Jordi Luna
Copywriter Jason Scott, Liwon Kim
Production Duroo Productions
Production Iconoclast
Director We Are From La
Released January 2018

Awards

Ad Stars 2018
Film Film Craft: Direction Silver
Film Film Craft: Editing Silver
Film Film Craft: Use of music Silver
Film Film Craft: Art direction/production design Crystal
Film Film Craft: Sound design Crystal

Credits & Description

Media: TV
Category: Sportswear
Client: Nike / NIKE KOREA
Agency: Wieden + Kennedy, Tokyo
Country: Korea
Production: Iconoclast
Director: We are from LA
Location: South Korea
Production Service: Duroo Productions
Director: We are from LA - WAFLA
DP: Arnaud Potier
Susan Hoffman Wieden+Kennedy Portland Global Chief Creative Officer
Azsa West Wieden+Kennedy Tokyo Creative Director
Jason Scott Wieden+Kennedy Tokyo Copywriter
Li Byung Ha Freelance Copywriter
Liwon Kim Wieden+Kennedy Tokyo Copywriter/Assistant Accout Executive
Jordi Luna Wieden+Kennedy Tokyo Art Director
Chae Byung Rok CBR Graphic Art Director
Ross Plummer Freelance Agency Producer
Marisa Weber Wieden+Kennedy Tokyo Account Director
Casey Yoneyama Wieden+Kennedy Tokyo Account Executive
Mattijs Devroedt Wieden+Kennedy Tokyo Senior Strategic Planner
Justin Lam Wieden+Kennedy Tokyo Comms Planner
Amber Lavender Wieden+Kennedy Portland Business Affairs Director
We Are From LA ICONOCLAST Directors
Charles-Marie Anthonioz ICONOCLAST Managing Director
Valerie Romer ICONOCLAST Executive Producer
Juliet Naylor ICONOCLAST Producer
Arnaud Potier ICONOCLAST Director Photography
Charlie Harvey WHITEHOUSE POST Editor
Anastasia von Rahl THE MILL Executive Producer
James Allen THE MILL VFX Supervisor
Jay Park AOMG Artist
Jessi YMC Entertainment Artist
Woo WonJae AOMG Artist
Gray AOMG Composer/Producer
Sam Ashwell 750 MPH Mixer
Mary-Ann D'Cruz 750 MPH Producer
Tim Devlin THE MILL Animation Director
Bowe King THE MILL Animation Director
Oisin O'Driscoll THE MILL Colourist
Published: January 2018
Synopsis:
I believe in myself and run.
Wieden + Kennedy, Tokyo has released this spot for Nike collaborating with Korean superstars Jay Park, Jessi and Woo Won-jae.
To inspire Korean Senegis (high school grads) to take a ‘Just Do It’ approach to life, using sport to fuel their individuality and giving them confidence to forge their own future. In traditional Korean society, where individuality is not only overlooked but frowned upon, this is a highly controversial message. That’s why we wanted to offer inspiring examples of those who follow their dreams by unleashing their passion in a way that’s impossible to ignore. If they can do it then you can too.