|Industry||Sportswear, Athletic Footwear & Accessories|
|Creative Director||Director-Danny Delpurgatorio|
Credits & Description
"Run Cool" promotes the Lunarswift+ 2, a redesigned version of the classic Nike running shoe. The Vitamin team concepted a world where the retooling of the shoe occurs in a futuristic laboratory full of pristine high-tech gear. A sleek robotic arm uses a laser to cut a breathable pattern into the shoeâs surface while a gyroscopic pedestal tests its overall performance. Another robot arm swings into view, cradling a display showcasing the shoeâs available color stylings and the âRun Coolâ slogan.