Nike Film Nike: Run Cool by In-house

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Nike: Run Cool

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency In-house
Creative Director Director-Danny Delpurgatorio
Production Vitamin
Released May 2011

Credits & Description

"Run Cool" promotes the Lunarswift+ 2, a redesigned version of the classic Nike running shoe. The Vitamin team concepted a world where the retooling of the shoe occurs in a futuristic laboratory full of pristine high-tech gear. A sleek robotic arm uses a laser to cut a breathable pattern into the shoeâs surface while a gyroscopic pedestal tests its overall performance. Another robot arm swings into view, cradling a display showcasing the shoeâs available color stylings and the âRun Coolâ slogan.
Client: Nike
Agency: IN HOUSE
Production: Vitamin
Country: United States of America
Creative Director : Danny DelPurgatorio
3D Lead: Linas Jodwalis
3D Modeling: Evaldas Cesnavicius, Charlie Peterson, Bruce Long, Morgan James, Linas Jodwalis
3D Animation : Morgan James, Igor Choromanski, Linas Jodwalis
Design: Matt Beharry
Conceptual Design & Storyboards: Tony Legato
Compositing & 2D Animation : Matt Beharry, Rob Foster, Danny DelPurgatorio
Music & Sound Design : Todd Beyer
Color Correction : Michael Mazur
Senior Producer : Larissa Shames
Associate Producer : Nina Yoo
Nike Digital Program Manager : Corey Patterson
Nike Executive Producer : Jesse Canright
Nike Producer : Noah Stanik