Nike: SHINE by Villar & Rosas for Nike

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Nike: SHINE

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market Spain
Agency Villar & Rosas
Director Erik Morales
Creative Director Oriol Villar
Art Director Oriol Gil, Nacho Ginestra
Copywriter Isahac Oliver
Producer Nacho Garcia
Account Supervisor Juan Badilla
Production Tesauro
Released June 2011

Awards

Cannes Lions 2011
Film Lions Corporate Image Bronze

Credits & Description

Type of Entry: Product & Service
Category: Corporate Image
Title: SHINE
Advertiser/Client: NIKE
Product/Service: NIKE SPORTSWEAR
Entrant Company: VILLARROSÀS Barcelona, SPAIN
Advertising Agency: VILLARROSÀS Barcelona, SPAIN
Creative Director: Oriol Villar/Isahac Oliver
Art Director: Nacho Ginestra/Oriol Gil
Copywriter: Isahac Oliver
Agency Producer: Melanie Andrada
Account Supervisor: Juan Badilla
Production Company: TESAURO Madrid, SPAIN
Director: Erik Morales
Producer: Nacho García
Brief Explanation:
2010 was the best year in the history of Spanish sport. Unfortunately, at the same time it was one of the toughest years for the country's economy. In this context Nike and Villar-Rosàs launched a campaign that was aired on the main TV channels and Internet just before the highlight of the year: the King of Spain's Christmas Speech.
A closing message for the year, given by Pau Gasol, Rafael Nadal and Andrés Iniesta, to inspire the Spanish people to shine just like the country’s sportsmen did during 2010.