We make the shirt, you make it matter by Wieden + Kennedy London for Nike

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We make the shirt, you make it matter

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market Ireland
Agency Wieden + Kennedy London
Released May 2013

Credits & Description

The long anticipated new Nike England football kit makes its on-pitch debut yesterday in the match against the Ireland. Wieden + Kennedy London has released three tv commercials to launch the shirt. It follows the "We make the shirt, you make it matter" strategy and features Theo Walcott, Wayne Rooney and Jack Wilshere preparing to represent England.
Category: Sportswear
Client: Nike
Agency: Wieden + Kennedy London
Country: United Kingdom