|Industry||Sportswear, Athletic Footwear & Accessories|
|Agency||Wieden + Kennedy London|
Credits & Description
The long anticipated new Nike England football kit makes its on-pitch debut yesterday in the match against the Ireland. Wieden + Kennedy London has released three tv commercials to launch the shirt. It follows the "We make the shirt, you make it matter" strategy and features Theo Walcott, Wayne Rooney and Jack Wilshere preparing to represent England.