|Industry||Sportswear, Athletic Footwear & Accessories|
|Agency||72andSunny New York|
|Executive Creative Director||Glenn Cole, John Boiler|
|Creative Director||Matt Murphy, Jason Norcross|
|Producer||David Mitchell @ Rsa, Danielle Tarris|
|Editor||Graham Turner, Chris Lightburn-Jones, Ben Mccambridge|
Credits & Description
Nike focuses on action sports in a night-time setting with its new global 'Just Do It' campaign, The Chosen, featuring 25 athletes including skateboarder Paul Rodriguez, surfer Laura Enever, snowboarder Danny Kass and freestyle BMXer Garrett Reynolds. The ad was shot over the course of two years at seven locations - Whistler, Aspen, Bali, Hawaii, Florida, New York City and Los Angeles - at night, with pyrotechnics and stunts reminiscent of a rock concert.