Nike: THROWDOWN by Wieden + Kennedy Portland for Nike

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Wieden + Kennedy Portland
Director Jake Scott @ Rsa
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Creative Director Ryan O'rourke, Alberto Ponte
Art Director Stuart Brown
Copywriter Dylan Lee
Producer Executive Producer Of Media Arts
Account Supervisor Vanessa Miller, Courtney Nelson
Editor Brad Waskewich With Additional Versions By Daniel Truog
Released June 2011


Cannes Lions 2011
Film Lions Clothing, Footwear & Accessories Bronze

Credits & Description

Type of Entry: Product & Service
Category: Clothing, Footwear & Accessories
Advertiser/Client: NIKE
Entrant Company: WIEDEN+KENNEDY Portland, USA
Advertising Agency: WIEDEN+KENNEDY Portland, USA
Chief Creative Officer: Dan Wieden/John Jay
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Alberto Ponte/Ryan O'Rourke
Art Director: Stuart Brown
Copywriter: Dylan Lee
Agency Producer: Jennifer Dennis
Advertiser's Supervisor: Alex Lopez/Andy Whiteside
Planner: Rebecca Stambanis/Conner Huber
Account Supervisor: Courtney Nelson/Vanessa Miller
Production Company: RSA FILMS Los Angeles, USA
Director: Jake Scott
Producer: Executive Producer: Tracie Norfleet; Line Producers: Casper Delaney/Michele Abbott
Editor: Brad Waskewich
Sound Design/Arrangement: Gus Koven (Stimmung)
Music: Artist/Title: The Human Beinz/"Nobody But Me"
Cameraman: Trent Opaloch
Post Production: Spot Welders
Other Credits: Music Supervision: Hum

Brief Explanation:
In Nike’s “Throwdown,” everyman athletes challenge each other with their best movements. It’s a dance battle, only with sports.