Nike Film Serena Williams: Until We All Win by Wieden + Kennedy Portland

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Serena Williams: Until We All Win

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Wieden + Kennedy Portland
Released March 2018

Credits & Description

Category: Fashion
Media: Film
Brand: Nike
Agency: Wieden + Kennedy
Geo: United States
Advertising Agency: Wieden + Kennedy, Portland, USA
Audio Postproduction Studio: Eleven
Sound Designer / Mixer: Jeff Payne
Assistant Mixer: Andrew Smith
Executive Producer: Melissa Elston
Producer: Maddee Bonniot
Published: March 2018
Serena has proven time and time again, there’s no wrong way to be a woman.
Eleven Founder/Mixer Jeff Payne helps affirm that there is no wrong way to be a woman in Nike’s Oscars campaign with Serena Williams at the center. The slice-of-life spot is woven with snippets of Serena’s life both on and off court, and guided by her intimate narration of her past struggles in becoming the most authentic version of herself.