Nike Film WHAT IF? by Wieden + Kennedy Portland

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WHAT IF?

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Wieden + Kennedy Portland
Released January 2004

Awards

Cannes Lions 2004
Film - Bronze

Credits & Description

"What If?" poses a simple question, could a great athlete in one sport be a great athlete in another sport? What if Lance Armstrong had been given boxing gloves instead of a bike when he was child? "What If?" touches on the desire it takes for athletes to excel.
Title "What If?"
Agency Wieden + Kennedy
City Portland
Production Company: Smith & Jones Films
Advertiser Nike
Brand Name Nike
Business Sector Sportswear
Date of First Publication 2/25/2004
Market United States
Country of Production United States
Language English
Type Television
Length 90 seconds
Tagline Just do it.
Creative Director Mike Byrne, Hal Curtis, Carlos Bayala
Art Director Hal Curtis
Copywriter Mike Byrne
Director Ulf Johansson
Line Producer Phillipa Smith
Producer Phillipa Smith
Account Executive Holly Day, Michael Chase
Agency Producer Jennifer Smieja
Editor Gavin Cutler
Editing Company MacKenzie Culter
Special Effects / VFX Sea Level
Sound Designer Marc Healy
Sound Design Company MacKenzie Culter
Music Company / Composer Eleven, Elias
Actor / Celebrity Andre Agassi, Lance Armstrong, Randy Johnson, Marion Jones, Brian Urlacher, Michael Vick, Serena Williams
Advertiser's Supervisor Nancy Monsarrat
Graphics W+K Studio