|Industry||Sportswear, Athletic Footwear & Accessories|
|Agency||Wieden + Kennedy Portland|
|Cannes Lions 2004|
Credits & Description
"What If?" poses a simple question, could a great athlete in one sport be a great athlete in another sport? What if Lance Armstrong had been given boxing gloves instead of a bike when he was child? "What If?" touches on the desire it takes for athletes to excel.