|Industry||Photo & Video Cameras, Accessories|
|Agency||Jung Von Matt/Spree Berlin|
|Effie Awards 2011|
|The Winners||Consumer Goods||Gold|
Credits & Description
In 2009, Nikon set itself an ambitious goal. Improve their positioning in the compact segment of the market in order to attract a wider range of consumers. For Nikon, a brand often associated with professional photography and high performance cameras, this was no small task.