Nikon Film, Digital TEARS by Beacon Communications Tokyo

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Industry Photo & Video Cameras, Accessories
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Beacon Communications Tokyo
Director David Lee, Laura Bellingham, Adam Frisch
Executive Creative Director Masato Mitsudera
Art Director Yasuo Matsubara
Copywriter Junya Eguchi
Producer Nick Uemura, Takaharu Hatori
Account Supervisor Yuki Watanabe, Kyoko Mitsui
Editor Chiaki Matsumoto, Syuichi Ono
Released May 2013

Credits & Description

Category: Short Format Internet Film
Cinematographer: Adam Frisch
Editor: Chiaki Matsumoto
Other Credits: Inc.
Director: Laura Bellingham
Other Credits: Sound Production: Beethoven
Producer: Takaharu Hatori
Producer Nick Uemura
Music: Xolie Morra
Art Director: Yasuo Matsubara
Director: Adam Frisch
Cinematographer: David Lee
Director: David Lee
Other Credits: Edit Director: Yohei Ishida
Copywriter: Junya Eguchi
Cinematographer: Koichi Mitsui
Cinematographer: Laura Bellingham
Account Supervisor: Kyoko Mitsui (Account Director)
ProductionManager: Masao Omokawa
Advertiser's Supervisor: Mineko Kawano
Creative Director: Masato Mitsudera
Executive Creative Director: Masato Mitsudera
Editing Company: Ppc
Agency Producer: Seiji Hosokawa
Editor: Syuichi Ono
Account Supervisor: Yuki Watanabe
Agency Producer: Yusuke Mori

Brief Explanation
Tears. They are the “ultimate way to express an emotional” which overflows from within a human being. Various tear shedding moments of delight, anger, sorrow and pleasure were filmed, focusing on the deepest of the emotions at core. These emotions were articulated with a single Kanji. This is what the lens of Nikon (NIKKOR), which evolved from optics technology, has constantly been seeing at its center, and is a universal theme which it will continue to shed light on.