Wouldn't It Be Cool? by TBWA\Chiat\Day Los Angeles for Nissan

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Wouldn't It Be Cool?

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Industry Cars
Media Film
Market United States
Agency TBWA\Chiat\Day Los Angeles
Executive Creative Director Rob Schwartz
Creative Director Dave Gold
Producer Kiki Martinez, Katie Johnson
Account Supervisor Liz Lefler
Production Rsa Films
Director Carl Erik Rinsch
Released June 2012

Awards

Clio Awards, 2013
Film Technique Visual Effects Bronze

Credits & Description

Agency: TBWA\Chiat\Day Los Angeles
Executive Creative Director: Rob Schwartz
Managing Director: Peter Bracegirdle
Account Director: Bonnie Schwartz
Executive Director of Integrated Production: Richard O’Neill
Executive Producer: Elaine Hinton
Creative Director of the Americas, Nissan: Tito Melega
Creative Director of the Americas, Nissan: Karl Dunn
Senior Art Director: Bill Hornstein
Senior Producer: Carrie Schaer
Producer: Katie Johnson
Account Supervisor: Liz Lefler
Senior Business Affairs Manager: Robin Rossi
Traffic Manager: Malika Jones
Assistant Account Executive: Theo Hunter
Account Group Assistant: Kevin Carey
Production Company: RSA USA
Director: Carl Erik Rinsch
EP: Marjie Abrahams
Line Producer: Julien Lemaitre
Director of Photography: Tobias Schliesler

Editorial Company: Cut+Run
US Managing Director: Michelle Burke
EP: Carr Schilling
Head of Production: Christie Price
Assistant: Sean Stender & Russell Anderson
VFX by: Home Studios
Owner: Carl Erik Rinsch
Executive Producer: Chris Fieldhouse
With Framestore NYC
VFX Supervisor: Aron Hijartarson
VFX Producer: Paul McAfee
VFX Producer: Wendy Garfinkle
Compositing Supervisor: David Forcada
Compositing Supervisor: Janelle Croshaw
CG Supervisor: Kelly Chang
With Furia Digital
VFX Supervisor: Alex Grau
CG Artists: Alberto Corpas
CG Artist: Ivan Costarrosa
CG Artist: Marcos Domenech
CG Artist: Jose Luis Estefania
With Ntropic
VFX Producer: William Lemmon
Compositing Supervisor: MB Emigh
Previsualization by: Third Floor
Previs Supervisor: Shawn Hull
Previs Coordinator: Rachel Borkow
3D Stereoscopic Conversion by: The Base Studios
Executive Producer: Jordan Freda

Music by: Elias Arts
Creative Director: Dave Gold
Composer: Kenny Segal
Executive Producer / GM: Ann Haugen
Producer: Kiki Martinez
Production Coordinator: Val Scinto
Color Correction by: CO3
Colorist: Stefan Sonnenfeld
Sound Design by: Stimmung
Sound Designer: Gus Koven
Assistant Sound Designer: Bill Flynn
Executive Producer: Ceinwyn Clark
Mix Studio: Margarita Mix
Sound Mixer: Jimmy Hite
The Nissan Wouldn't It Be Cool spots tapped Framestore's existing capabilities, and had a broad range of complexities and challenges which further evolved our knowledge base and technical service offerings.
The team gave clarity to highly conceptual agency creative brief, defining desired looks by performing extensive FX look development. In parallel with FX, the CG team performed extensive beauty work on all featured vehicles - Nissan Altima, Sentra and Pathfinder.
The resulting spots for TV and interactive digital distribution showcase groundbreaking simulation VFX and seamless integration of live action components and CG elements.