|Director||Lieven Van Baelen|
|Creative Director||Nick Cooper|
|Photographer||Tim Kent At Morgan Lockyer|
Credits & Description
âUrban Thrill Ridesâ reinvents daily urban journeys into a new extreme sports experience, while targeting a younger male audience. The campaign includes TV, print, outdoor and will be supported in retail and digital, and will run in more than 20 European countries starting in April.