A world without petrol [Video], 4 by Whybin\TBWA Group Melbourne for Nissan

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A world without petrol [Video], 4

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Industry Cars
Media Film
Market Australia
Agency Whybin\TBWA Group Melbourne
Executive Creative Director Paul Reardon
Creative Director Damian Royce
Producer Adrian Shapiro
Released May 2012

Awards

New York Festival 2013
Public & Media Relations Product/Brand Launch or Re-launch SILVER WORLD MEDAL
Public & Media Relations Live Events BRONZE WORLD MEDAL

Credits & Description

Media: Ambient
Geo: Australia
Category: Automotive
Agency: TBWA
Brand: Nissan
Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed.
Advertising Agency: Whybin\TBWA\Group, Melbourne, Australia
PR Agency: Eleven PR
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Senior Creative: Rob Hibbert
Senior Creative: Mark Jones
Executive Producer: Margot Ger
Direction: James Dive / The Glue Society
Head of Projects: Josh Mullens
Producer: Adrian Shapiro
Group Account Director: Mike Napolitano
Account Director: Julia Unwin
Interactive Account Director: Paul Arena
Head of Planning: Paul Mayes
Digital Planner: Scott Woodhouse
PR Director: Rob Lowe
Senior Account Executive: Sydney Spagnoletti