Nissan Film Simply Amazing by TBWA\G1 Paris

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Simply Amazing

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Industry Hybrid Cars
Media Film
Market France
Agency TBWA\G1 Paris
Creative Joy Robin, James Blose
Released February 2018

Credits & Description

Project: New Nissan LEAF “SIMPLY AMAZING”
Clients: Martin Jobin, Xavier Diquet, Sophie Dyer
Agency: TBWA\G1, Paris, France
Executive European Creative Director: Eric Pierre
Creative team: Joy Robin,James Blose
Head of G1: Ewan Veitch,
Account Management : Eva Gotteland, François Borel, Adèle Salomon
Account management: Eva Gotteland
Planning: Tito Favino, Leah Galmiche
President of \ELSE: Maxime Boiron
TV producer: Ghislaine Byramjee
Post-producer: Severine Damolini
Head of music and sound: Olivier Lefebvre
Music & sound-design production and supervision: Eliot Just
Production: Midi Minuit
Director: Fabrice Coton
Director of photography: Stuart Graham
Producer: Anthony Bargis
Line producer: Anne-Laure Godihno
Post production: Digital District
Superviseur: Dorothée Semezis
Title: Brest
Interpreter: Rone
Autors/Composers : Erwan Castex
Autors / Composers: Erwan Castex
Publishing: Warner Chapell Music France / Recording Co : InFine
Published: February 2018
Nissan proudly presents its latest electric (zero emission) innovation: the new 2018 Nissan Leaf with the Simply Amazing advertising campaign. The Simply Amazing campaign focuses on the Leaf’s amazing technologies by highlighting three of its best: ProPILOT, ProPILOT Park, and e-Pedal.
The introduction of 2018 Nissan Leaf begins a new chapter for Nissan Europe as they are now focusing on their Intelligent Mobility Technologies.
The campaign includes a full 360° communication plan brought to viewers in collaboration with Nissan Europe’s agencies TBWA\G1, TBWA\Else, Digitas LBi, D2NA and OMD. The campaign was elevated mid January with a film by TBWA\G1 called Journey Together. The story takes place over the course of a sunrise as a metaphor for the dawn of a new era for Nissan’s Innovative technologies.
The film starts at dawn as a woman picks up her friends for a weekend outing in the city. As the driver takes her sleepy friends through the city they become awoken and wowed by the Leaf’s incredible technologies. At the end of the film the characters come to a petrol station where they grab to-go coffees instead of petrol. The film shows that the Leaf is only filled with innovative technologies and nothing else… a subtle wink that it’s an electric car not “filled” with petrol.