Nissan Film Wouldn't It Be Cool? by TBWA\Chiat\Day Los Angeles

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Wouldn't It Be Cool?

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Industry Cars, SUV & Four Wheel Drive
Media Film
Market United States
Agency TBWA\Chiat\Day Los Angeles
Director Carl Eric Rinsch
Creative Director Bill Hornstein
Art Director Chase Madrid, Stephen Giem, Bernice Chao, Kate O’Connor
Copywriter Alex Delyle, Donna Ko, Rick Utzinger Tbwa\chiat\day
Producer Aron Hjartarson, Gary Sanchez, Anne Kurtzman, Celeste Jones, Kim Callahan, Katie Johnson
Account Supervisor Liz Lefler, Jennifer Boswell, Jeanann Grubbs, Laura Stayt
Editor Frank Effron
Production Rsa Films
Producer Julien Lemaitre
Service Agency Cut & Run
Released November 2012

Credits & Description

Wouldn't it be cool if you could combine the comfort of a sedan with the capability of a Pathfinder?
Introducing the all-new Pathfinder with best in class 26 MPG HWY, best in class roominess and best in class standard towing of 5,000 pounds. It's our most innovative Pathfinder ever.
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Global Creative President: Rob Schwartz
Creative Director, Americas: Tito Melega, Karl Dunn
Creative Team Credit / TV “Wouldn’t It Be Cool” – TBWA\Chiat\Day
Creative Director, Americas: Tito Melega, Karl Dunn
Creative Director: Bill Hornstein
Creative Team Credit / OOH – TBWA\Chiat\Day
Senior Art Director: Liz Levy
Copywriter: Alex Delyle
Art Director: Chase Madrid, Stephen Giem
Creative Team Credit / Print – TBWA\Chiat\Day
Art Director: Bernice Chao
Copywriter: Rick Utzinger
Creative Team Credit / Digital – TBWA\Chiat\Day
Senior Copywriter: Alex Goulart
Senior Art Director: Joao Medeiros
Copywriter: Rick Utzinger
Art Director: Bernice Chao
Creative Team Credit / Social – TBWA\Chiat\Day
Senior Copywriter: Alex Goulart
Senior Art Director: Joao Medeiros
Art Director: Bernice Chao, Kate O’Connor
Copywriter: Donna Ko, Rick Utzinger
Account Team Credits – TBWA\Chiat\Day
Managing Director, Americas: Peter Bracegirdle
Account Director: Jimmy Jung
Account Director: Bonnie Schwartz, Craig Werwa
Management Supervisor: James Aardahl, Val Tyll
Account Supervisor: Jennifer Boswell, Jeanann Grubbs, Liz Lefler, Laura Stayt
Account Executive: Lindsay Fischler, Natalie Huffman, Peter Johnston
Assistant Account Executive: Dana Fors, Theo Hunter
Product Strategy Director: Joel Weeks
Business Managers: Robin Rossi, Nora Cicuto
Art Producer: Anna Willman
Print Credits
Producer: Gary Sanchez , Kim Callahan
Project Manager: Alice Pavilsko
Arthaus Retouching Producer: Eric Ortega
Arthaus Digital Artists: Rick Legorreta & Yin Ulmen
E-Graphics, Production Coordinator: Bob Hezlep
Studio Designers: Paul Russell and Riki Komachi
Copy Editors: Scott Roberts and Laurie Fisher
Digital Credits - TBWA\Chiat\Day
Director of Creative Technology: Ricardo Diaz
Director of Digital Production: Chincha Evans
Executive Producer: Peter Bassett
Producer: Celeste Jones
Developers: Jefferson Jones, Chris Ha, Greg Carr
Film Credits
Executive Director of Integrated Production: Richard O’Neill
Executive Producer: Elaine Hinton
Senior Producer: Carrie Schaer
Producer: Katie Johnson, Anne Kurtzman
Production Company, “Wouldn’t It Be Cool” – RSA Films, Inc.
Director: Carl Rinsch
President: Jules Daly
VP / Executive Producer: Marjie Abrahams
Producer: Julien Lemaitre
Head of Production: Elicia Laport
West Coast Sales Representative: Holly Ross
Editorial Company, “Wouldn’t It Be Cool” – Cut + Run LA
Editor: Frank Effron
Executive Producer / Managing Director: Michelle Burke
VFX Company, “Wouldn’t It Be Cool” – Home VFX
Executive Producer: Chris Fieldhouse
Producer: Aron Hjartarson