Nissan Film DISCOVERY CHANNEL SPONSORSHIP, 2 by Teran\TBWA Mexico

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DISCOVERY CHANNEL SPONSORSHIP, 2

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Industry Cars
Media Film
Market Mexico
Agency Teran\TBWA Mexico
Director Sergio Granados
Executive Creative Director Miguel Murillo
Creative Director Javier Malagon
Art Director Jesús Moreno
Copywriter Bejamín Jímenez
Producer Enrique Nava
Account Supervisor Leslie Gómez
Released April 2013

Credits & Description

Advertiser: NISSAN MEXICO
Agency: TERAN\TBWA
Category: Broadcast Idents & Sponsorships
Advertising campaign: DISCOVERY CHANNEL SPONSORSHIP
Copywriter: Bejamín Jímenez
Account Manager: Eduardo Delgado
Producer: Enrique Nava
Art Director: Jesús Moreno
Account Supervisor: Leslie Gómez
Agency Producer: Kristina Patiño
Planner: Rodrigo Amozurrutia
Creative Director: Javier Malagón
Executive Creative Director: Joaquin Maldonado
Creative Director: Miguel Murillo
Director: Sergio Granados

Brief Explanation
These idents ran as bumpers between the Discovery Channel Adventure programmes and commercial breaks. The intention was to blend the product with the actual content of the documentaries.