Cup Noodles Film MUSASHI by Dentsu Inc. Tokyo, Neandertal

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MUSASHI

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Industry Pre-Cooked Meals & Frozen Food
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Executive Creative Director Kazunori Saito
Art Director Gen Ishii
Copywriter Miwako Hosokawa, Kota Tohata
Producer Yasushi Okuwa, Kentaro Ishibashi
Account Supervisor Yuichiro Shimada
Editor Ryosuke Maeda
Agency Neandertal
Production Spoon
Released August 2011

Credits & Description

Category: Savoury Foods
Advertiser: NISSIN FOODS HOLDINGS CO.
Product/Service: CUP NOODLE
Agency: DENTSU
Agency: NEANDERTAL
Production Company: SPOON, Tokyo, JAPAN
Chief Creative Officer: Ichiro Kinoshita
Executive Creative Director: Kazunori Saito
Creative Director: Kota Tohata
Copywriter: Kota Tohata/Miwako Hosokawa
Art Director: Gen Ishii
Agency Producer: Ayako Nakao/Kenta Matsukuma
Account Supervisor: Yuichiro Shimada
Producer: Yasushi Okuwa/Kentaro Ishibashi
Director: Ryosuke Maeda
Editor: Ryosuke Maeda
Post Production: Omunibus Japan.
Lighting: Norikiyo Fujii
Music: The Cro-Magnons/No.1
Planner: Kota Tohata/Gen Ishii/Miwako Hosokawa/Sayaka Arimoto
Cinematographer: Mikiya Takimoto
Planner: Kota Tohata/Gen Ishii/Miwako Hosokawa/Sayaka Arimoto
Cinematographer: Mikiya Takimoto

English Description
“CUP NOODLE” is a brand that was created by Japanese people’s ideas and that changed the diet in the world.
At the time it was invented, “MADE IN JAPAN” things, such as CD Walkman and Shinkansen (bullet train), were overflowing with imagination and energy that surprises the world.
In 2011, the 40th anniversary year, we went back to basics and launched an advertising campaign with the following themes;”Re-ignite the energy in the Japanese genes” and “BOIL JAPAN.”
These keywords encouraged Japanese people after the disaster and received much empathy.