Nissin Film Noodles slurping noise canceling folk "OTOHIKO" by Dentsu Inc. Tokyo

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Noodles slurping noise canceling folk "OTOHIKO"

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Industry Pre-Cooked Meals & Frozen Food
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yusuke Shimazu
Art Director Yuko Katsumata, Manabu Ariyoshi
Designer Manabu Ariyoshi
Released October 2017

Credits & Description

Category: Food
Media: Film
Brand: Nissin
Agency: Dentsu
Geo: Japan
Advertising Agency: Dentsu Inc., Tokyo, Japan
Creative Director: Yusuke Shimazu
Communication Planner: Shunsuke Kaga
Art Director: Yuko Katsumata
Art Director / Designer: Manabu Ariyoshi
Producers: Hayato Namiki, Naoto Shigemasa
Technical Director: Masashi Ohashi
Device Engineer: Hiroaki Nakai
Published: October 2017
Do you know an international issue "Noodle Harassment"? People say that the slurping noise Japanese people make when they eat noodles makes people from abroad uncomfortable. Nissin, the manufacturers of Cup Noodles, challenged the resolution of this international problem. Finally they succeeded in developing the fork "OTOHIKO" equipped with a mechanism to camouflage noodle sipping sound, inspired by TOTO "The Sound Princess" also known as "OTOHIME" (Reference: