Dare-To-Dip by DraftFCB London for Nivea

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Industry Skin Care
Media Film
Market United Kingdom
Agency DraftFCB London
Executive Creative Director Al Campbell
Creative Director Jo Wallace
Released May 2013

Credits & Description

Although everyone seems to be loving the great weather we’re having, it heralds a fearsome moment for many women: the first bikini reveal of summer.
 To help women going through this challenge, NIVEA have launched with his partner agencies Draftfcb, Zeno, MEC, Jack Morton and Agency Republic, a new multi-channel campaign to show that, with the right care and a little help from their friends, women all over Europe can dare to dip into summer with confidence.
 The first results are impressive with all tickets to the Covent Garden daretodip event selling out in less than 24hrs and according to [NIVEA’s UK Facebook page](https://www.facebook.com/niveauk), more than 25,500 women to-date have already pledged to dip this summer (12,000 of which was in under 48hrs) and thousands of new fans have been added.
Campaign: Dare-To-Dip
Brand: NIVEA
Marketing Director, Beiersdorf Northern Europe: Neil George
Digital Communications Manager, Beiersdorf Northern Europe: Matt Marlow,
Creative agency: Draftfcb London
Creative Director: Jo Wallace
Planning Director: Shula Sinclair
Account Management: Wendy Long & Pumie Msengana
Media agency: MEC
Account Director: Jean-Baptiste Leroux
Experience agency: Jack Morton
Head of Consumer Marketing: Richard Vincent
Executive Producer: Suzi Thrift
Digital agency: Agency Republic
Business Director: Stephen Armstrong
Executive Creative Director: Al Campbell
PR agency: Zeno
Resp.: Talia McKenzie