Nivea Film Game of Life by FCB Sao Paulo

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Game of Life

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Industry Hygiene & Personal Care Products
Media Film
Market France, Brazil
Agency FCB Sao Paulo
Chief Creative Officer Joanna Monteiro
Executive Creative Director Fabio Simões
Art Director Marco Monteiro
Copywriter Kleber Fonseca, Andre Pallu
Production Satellite My Love
Director Augusto De Fraga
Released April 2018

Credits & Description

Alternative title: JOGO DA VIDA
Product: NIVEA MEN ORIGINAL PROTECT LINE
Agency: FCB BRASIL
Chief Creative Officer: JOANNA MONTEIRO
Executive Creative Officer: FÁBIO SIMÕES
Art Director: MARCO MONTEIRO
Copywriters: ANDRÉ PALLÚ, KLEBER FONSECA
Client Services: CRIS PEREIRA, TANIA MULLER, RENATA VELLOSO, TAYNA COSTA, JULIA MARQUES AND FABRÍZIO BARBAZIA
Planning: MARCIA NERI, BRUNA RODRIGUEZ, LUCIA ABREU, FLÁVIA NOVELLI
Media: FABIO FREITAS, DANILO CASTRO, VIVIAN SALAZAR, FERNANDA VELLUTINI, MATHEUS KAFKA, ANGELO FERRONATO, CLARA BORGES.
RTV: NICOLAS GILLIOT, CHARLES NOBILI, PEDRO LAZZURI, RICARDO MAGOZO, MARIANA CARNEIRO.
FILM PRODUCTION – SATELLITE MY LOVE
Direction: Augusto Fraga
Producer: Alain Dib
Production Manager: Andy Standley
Production Manager: Laura des Aulnois
Assistant Directors: Armel Gourvennec, Alexandre Tisseyre
General Manager: Rosita Cannata
EDITING & POST-PRODUCTION – AWAKE
Executive Producer: Diego Melo
Client Services at Video Production Company: Daniel Chasin
Editing: The End
Production and Post-production: The End
SOUND PRODUCTION – SONIDO
Client Services at Sound Production Company: Manuela Thomas
Original Soundtrack: King of the Jungle
Client Approval: ANDREA BÓ, ANNA MARCONDES, ANA KACHEL, MARINA FERNANDES, FELIPE ROSCHEL, JULIA KAHN, MARIANA POLICASTRO
Published: Apri 2018
Synopsis:
NIVEA MEN and Paris Saint-Germain announce a partnership for the Brazilian market, where both brands have become extremely popular and part of everyday life for many consumers. To celebrate the start of this partnership, FCB Brasil is creating a slogan and offline campaign, which is being developed for digital by LOV.
The company has been present in men's lives since 1922, when it launched a shaving soap, and now it wants to improve its relationship with Brazilian men with the NIVEA MEN line, which includes deodorants, soaps, shaving foam, shaving gel and shaving cream. "Soccer and skincare have a synergy that represents very important values for the male universe, such as self-confidence, unity, passion and command. We know that soccer is a national passion and that is precisely why we want to position our brand and products within this environment, paving the way for a strong emotional bond with our customers," explains NIVEA Brazil Marketing Director Andrea Bó.
The #PRONTOPROJOGO (#READYFORTHEGAME) campaign features some of the club's stars: Neymar Jr., Thiago Silva, Dani Alves, Kylian Mbappé and Adrien Rabiot, who have taken a step back from their usual heroic image and are showing that, first and foremost, they are "regular guys" who work on improving their self-esteem with a product line developed especially for men.