Nivea Film SKIN ENERGY by DraftFCB Milan

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Industry Skin Care
Media Film
Market Italy
Agency DraftFCB Milan
Released March 2013

Credits & Description

¿Noches largas? Ningún problema. SKIN ENERGY borra los signos de fatiga y recarga tu piel de energía al instante.
Madrid, March 11, 2013 – Draftfcb Milan has launched a campaign to celebrate NIVEA MEN, the international number one in men’s care, and Real Madrid C.F., the most internationally laureate football club, entering into an extensive sponsorship agreement for the Spanish market. With it the Beiersdorf male skin care brand expands on its successful involvement with international football.

With this new agreement the products of the NIVEA MEN series will now support the Spanish prestigious football club. Real Madrid’s players won’t only be playing a major role in elite football, but also in the communication activities of NIVEA MEN in the future. For the launch campaign, created by Draftfcb in Milan with the support of Draftfcb Madrid office, the team is represented by the Spanish World and European Champions Sergio Ramos and Álvaro Arbeloa, the Brazilian national player Marcelo as well as the Argentinian forward Gonzalo Higuaín. The campaign runs across TV, Print, OOH, POS and digital.