No Frills Film Hauler [Full] by John St

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Hauler [Full]

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Industry Supermarkets
Media Film
Market Canada
Agency John St
Chief Creative Officer Angus Tucker
Creative Director Cher Campbell
Art Director Caroline Friesen
Copywriter Ryan Kukec, Robbie Percy
Production Revolver Films
Director Scott Cudmore
Released May 2018

Credits & Description

Client: No Frills
Alternative Title: #Hauler
Client: Loblaw Companies Limited
Brand: No Frills
Senior Brand Manager: David Becker
Director, Brand Marketing: Shelley Tangney
VP Marketing: Mary MacIsaac
SVP Marketing: Uwe Stueckmann
Agency: john st.
Chief Creative Officer: Angus Tucker
Creative Director: Cher Campbell
Copywriter: Robbie Percy, Ryan Kukec
Art Director: Caroline Friesen
Agency Producer/Head of Integrated Production: Aimee DeParolis
Account Service: Ryan O’Hagan, Elana Duncan
Executive Director, Strategy: Megan Towers
Strategist: Jenn Munoz
Director: Scott Cudmore
Production Company: Revolver Films
Exec Producer: Luc Frappier, Richard Cureton
Line Producer: Peter Oad
Director of Photography: Pablo Berron
Editorial: Danica Pardo, Saints
Colourist: Clinton Homuth, Alter Ego
VFX/Online: Sean Cochrane, The Vanity
Audio/Music: Didier Tovel, SNDWRx
Casting: Jigsaw
Published: May 7, 2018
Synopsis:
No Frills, is bringing some swagger to the discount grocery category with a new campaign that gives their shoppers a new name: Haulers.
“For 40 years, No Frills shoppers have been getting more for less. They are the original haulers. With this campaign we are celebrating the pride our customers feel when they shop at No Frills,” says Mary MacIsaac, Vice President, Marketing, Discount Division, Loblaw Companies.
“What we love about the idea is the simplicity of it,” says Cher Campbell, Creative Director at john st., the agency behind the campaign. “The low prices at No Frills means you can haul way more stuff home than if you shop somewhere else. It’s not complicated and that always leads to the best work.”