NOA Zagreb: Granny Jelas Shiljur by NoA, Studio Sonda Croatia for NOA

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NOA Zagreb: Granny Jelas Shiljur

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Industry Advertising agencies, Business equipment & services, Advertising & Communication
Media Film
Market Croatia
Agency NoA
Agency Studio Sonda Croatia
Creative Director Mirka Modrinic
Art Director Dušan Čežek
Copywriter Mirka Modrinic
Released August 2012

Credits & Description

Media: Online
Geo: Croatia
Category: Agency self-promo
Agency: NOA
Brand: NOA
As a new creative player on the market whose majority of business is in online promotions, we wanted to seize the opportunity and introduce the agency but also popularize the QR code format which has been used quite rarely on the market so far. In order to make the story believable we based it on Croatian mentality: we like to brag that we’d invented many things, some of which is true, most is not. What if we found out that a grandma from a middle of Croatian nowhere had invented no less but – the QR code and named it Shiljur? When scanned, the QR code shown in the video leads to the NOA agency web page, where a visitor can get all the information about the agency in an equally funny and interesting way.

Advertising Agency: NOA, Zagreb, Croatia
Creative Director / Copywriter: Mirka Modrinić
Ideamaker / Art Director: Dušan Čežek