FINGER TRAINING BOXING by J. Walter Thompson Bogota for Nokia

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FINGER TRAINING BOXING

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Industry Cell phones, Smartphones & Accessories
Media Film
Market Colombia
Agency J. Walter Thompson Bogota
Director Mauricio Duque
Copywriter Rodrigo Perez
Producer Sandra Aristizabal
Production Avenida Films
Released April 2010

Credits & Description

Category: Internet Film
Advertiser: NOKIA
Product/Service: PORTA.NET
Agency: JWT COLOMBIA
Production Company: AVENIDA FILMS, Bogota, COLOMBIA
Date of First Appearance: Apr 13 2010
Chief Creative Officer: Rodrigo Torres
Creative Director: Mauricio Duque
Copywriter: Rodrigo Perez
Producer: Sandra Aristizabal
Director: Mauricio Duque
Other Credits: Copywriter: Rodrigo Perez

English Description
We made these videos to launch the new Nokia mobile phone. The idea was to post this videos on Youtube to generate expectation about the product before its official launch.
The idea behind the video is to show the hands as if they were training for a product that would give them a lot to do.