Nokia: WORLDS SMALLEST CHARACTER ANIMATION by Aardman Animations, Wieden + Kennedy London for Nokia

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Industry Home electronics & Home Appliances, Cell phones, Smartphones & Accessories
Media Film
Market United Kingdom
Agency Aardman Animations
Producer Jason Fletcher-Bartholomew
Agency Wieden + Kennedy London
Director Sumo Science
Executive Creative Director Kim Papworth, Tony Davidson
Creative Director Scott Dungate
Copywriter Mark Mccall, Richard Dorey
Producer Laura Pepper, Production Assistants
Account Supervisor Toby Hussey
Editor Nikk Fielden
Released June 2011

Awards

London International Awards 2011
TV/Cinema/Online Film Personal Items/Gift Items Silver

Credits & Description

Type of Entry: Film Craft
Category: Production Design
Title: WORLDS SMALLEST CHARACTER ANIMATION
Advertiser/Client: NOKIA
Product/Service: NOKIA N8
Entrant Company: WIEDEN+KENNEDY London, UNITED KINGDOM
Advertising Agency: WIEDEN+KENNEDY London, UNITED KINGDOM
Executive Creative Director: Tony Davidson And Kim Papworth
Creative Director: Scott Dungate
Art Director: Mark Mccall/Richard Dorey
Copywriter: Mark Mccall/Richard Dorey
Agency Producer: Lucie Georgeson and Lucy Russell
Account Manager: Natasha Markley
Account Supervisor: Toby Hussey
Production Company: AARDMAN ANIMATIONS Bristol, UNITED KINGDOM
Director: Sumo Science
Producer: Laura Pepper And Jason Bartholomew/Production Assistants: Scott Metcalf/Nick Miller And Louise J
Editor: Nikk Fielden
Sound Studio: Wave Studios London
Sound Design/Arrangement: Aaron Reynolds
Music: Artist/Title: Michael Sims - ‘loves Young Dream ‘
Animation: Aardman Animations Ltd
Production Designer: Sumo Science
Other Credits: Lead Flame Artist: Will Studd/Assist Flame: Fincher Trist/Executive Producer: Heather Wright/

Brief Explanation:
Using the strategic platform - ‘It’s not technology it’s what you do with it’, our task was to position the Nokia N8 as a powerful tool for creativity by focusing on its 12mp camera & HD video features.
We engaged a production company to help create a magical, microscopic stop-motion animation – shooting entirely on the N8 in order to showcase the phones supreme imaging capabilities.
Working with an intricately crafted 9mm heroine we were literally teetering on the edge of impossibility. 150 different Dot puppets had to be created in a variation of sequential poses. She was way too small to use traditional manipulation animation techniques. So each frame features a different replacement puppet. Each one painstakingly painted with the tiniest of brushes while the model maker held their breath.
Because of the intricate nature of creating a stop-motion animation at such a tiny scale, working flat out produced just four seconds of film content per day. It took little Dot around a month to get from one side of the 1.5 meter set to the other.
Understandably, the story behind the Guinness Word Record breaking film proved equally compelling and encouraged people to share it out of sheer amazement.

The Film titled Nokia: WORLDS SMALLEST CHARACTER ANIMATION was done by Aardman Animations, Wieden + Kennedy London advertising agencies for product: Nokia N8 (brand: Nokia) in United Kingdom. It was released in Jun 2011.