Norte: DVD by Del Campo Saatchi & Saatchi Buenos Aires, Primo Buenos Aires for Norte

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Norte: DVD

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Industry Beers and Ciders
Media Film
Market Argentina
Agency Del Campo Saatchi & Saatchi Buenos Aires
Director Pancho Cardemil, Felipe Bartholomeu
Executive Creative Director Mariano Serkin, Maxi Itzkoff
Creative Director Fernando Militerno
Art Director Maxi Borrego
Copywriter Diego Gueler
Producer Caro Cordini
Account Supervisor Jaime Vidal
Editor Mauro Carpinacci
Agency Primo Buenos Aires
Released June 2011

Awards

Cannes Lions 2011
Film Lions Alcoholic Drinks Bronze

Credits & Description

2 of 2 Campaign
Type of Entry: Product & Service
Category: Alcoholic Drinks
Title: DVD
Advertiser/Client: ANHEUSER-BUSCH INBEV
Product/Service: NORTE BEER
Entrant Company: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Advertising Agency: DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Maxi Itzkoff/Mariano Serkin
Creative Director: Fernando Militerno
Art Director: Maxi Borrego
Copywriter: Diego Gueler
Agency Producer: Adrian Aspani/Camilo Rojas/Lucas Delenikas
Advertiser's Supervisor: Ricardo Fernandez/Eduardo Palacios/Lucas Adur
Account Manager: Patricia Abelenda
Account Supervisor: Jaime Vidal
Production Company: PRIMO Buenos Aires, ARGENTINA
Director: Felipe/Pancho
Producer: Caro Cordini
Editor: Mauro Carpinacci
Sound Design/Arrangement: Supercharango
Post Production: Mauro Carpinacci

Brief Explanation:
Since a good deed is the only irrefutable excuse, we used it as a tool to help boyfriends go to the bar without having to hear complaints rom their girlfriends.
That’s why Norte, Tucuman’s Number 1 beer, developed: “The Best Excuse Ever”.
For every Norte a boyfriend had at the bar, the brand allotted 1 minute of good deeds. A team of workers was in charge of planting trees, repairing schools, restoring monuments, improving parks and cleaning up lakes, so girlfriends could not get mad whenever their boyfriends went to the bar.