Norton Film BLACK MARKET by Arc Chicago, Cap Gun Collective, Leo Burnett Chicago

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BLACK MARKET

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Industry Software & Multimedia Productions, SaaS
Media Film
Market United States
Agency Arc Chicago
Agency Cap Gun Collective
Agency Leo Burnett Chicago
Director Alex Fendrich
Executive Creative Director Jon Wyville, Dave Loew
Art Director Chris Von Ende
Copywriter Tohru Oyasu
Producer Matt Abramson
Account Supervisor Antoniette Wico
Editor Meg Kubica
Released July 2010

Credits & Description

Category: Other Screens
Advertiser: SYMANTEC
Product/Service: NORTON INTERNET SECURITY
Agency: LEO BURNETT CHICAGO
Agency: ARC WORLDWIDE
Production Company: CAP GUN COLLECTIVE, Chicago, USA
Date of First Appearance: Jul 1 2010
Chief Creative Officer: Susan Credle
Executive Creative Director: Dave Loew/Jon Wyville
Copywriter: Tohru Oyasu
Art Director: Chris Von Ende
Agency Producer: Rob Tripas
Account Supervisor: Antoniette Wico
Producer: Matt Abramson
Director: Alex Fendrich
Editor: Meg Kubica
Account Manager: Cj Nielsen
Editing Company: The White House

English Description
The Black Market videos are a 5-part “how-to” series featuring a fictional cybercriminal by the name of C.J. Nielsen. Throughout the lessons, C.J. takes the viewer through the various devious techniques used by cybercriminals to steal money and the identities of their victims. The videos were part of an international promotional tour sponsored by Norton educating people on cybercrime.