Nour Badie Institution/Dorra Film I AM EGYPTIAN by Nour Badie Institution

I AM EGYPTIAN

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Industry Public awareness
Media Film
Market Egypt
Agency Nour Badie Institution
Director Mohamed El Kalawi
Creative Director Ahmed Mokhtar
Art Director Ahmed Yousri, Sherif Mounir
Producer Ahmed El Ganainy
Editor Mohamed El Sayed
Released March 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: NOUR BADIE INSTITUTION/DORRA
Product/Service: SOCIAL MESSAGE
Agency: NOUR BADIE INSTITUTION
Production Company: MATTEBOX, Cairo, EGYPT
Date of First Appearance: Mar 28 2011
Creative Director: Ahmed Mokhtar
Art Director: Sherif Mounir/Ahmed Yousri
Producer: Ahmed Ganainy
Director: Mohamed Kalawi
Editor: Mohamed El Sayed
Sound Design/Arrangement: Samuel Isac/George Samir
Post Production: Tarek Nour Studios
Music: Aly Fathallah
Planner: Mohamed Abdullatuf
Director Of Photography: Islam Abdelsamie
Editing Company: Tarek Nour Studios

English Description
Literally utilizing the exact same chants, signs and cheers that were used by people in Tahrir square and became popular during the Egyptian revolution. Each sign was then taken from Tahrir square to be put in a new context or location that created a different meaning calling for a new positive action, ethic, value and attitude that calls for a new revolution - a revolution of change in the place it is put in.

After the Egyptian revolution of the 25th of January and it's success, it was time to redirect the spirit that was initiated in Tahrir square to a new positive path.