NRMA: NRMA Business Rosso by The Conscience Organisation for Nrma

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NRMA: NRMA Business Rosso

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Industry Automotive products, services and accessories, Insurance
Media Film
Market Australia
Agency The Conscience Organisation
Released February 2011

Credits & Description

NRMA Motoring & Services and The Conscience Organization,Sydney has enlisted comedian/broadcaster funnyman Tim Ross to front their latest campaign in an effort to promote the benefits of NRMA Membership. The integrated campaign sees Radio, Digital & Social channels working together to encourage Members to âNRMA it!â for all their motoring needs & advice.

The radio campaign includes a series of 60sec advertorial style features in which Rosso âroad-testsâ some NRMA products and services for himself.

The online content, directed by TCOâs Toby Morris, sees Rosso appear in four different everyday guises Hipster, Geek, Tradie and Business Rosso - each one facing a different relatable motoring dilemma that the viewer can play out using YouTube annotations.

Client: NRMA Motoring & Services
Agency: The Conscience Organisation
Production: The Conscience Organisation
Country: Australia
Eardrum Contact;
Ralph van Dijk,
tel. 02 8572 5400
Ralph@eardrum.com.au
TCO Contact;
Tom Phillips
tel. 02 9690 5100
tom.p@theconscience.org
NRMA Contact;
Peter Khoury
tel. 02 9276 7243
peter.khoury@mynrma.com.au