NSW Government Film The road is no place for excuses by Enigma

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The road is no place for excuses

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Industry Traffic safety
Media Film
Market Australia
Agency Enigma
Executive Creative Director Pete Ogden
Art Director Will Brown
Senior Copywriter Lucy Kough
Production The Sweet Shop
Director Noah Marshall
Released December 2017

Credits & Description

Category: Transport
Media: Film
Brand: Transport For NSW
Agency: Enigma
Geo: Australia
Advertising Agency: Enigma, Australia
Managing Director / Head of Strategy: Jennifer Peace
Executive Creative Director: Pete Ogden
Executive Director: Leisa Cameron
Communications Director: Kim Sweetnam
Agency Producer: Katie Hope
Senior Copywriter: Lucy Kough
Art Director: Will Brown
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman
Managing Partner: Wilf Sweetland
Executive Producers: Loren Bradley, Edward Pontifex
DOP: Stefan Duscio
Editor: Tim Mauger
Grade / Online: Alt
Sound: ISM Studios
Audio Engineer: Mark Brandis
Published: December 2017
New emotive campaign created by Enigma, Sydney, to save country lives on country roads. The Deputy Premier, Minister for Regional NSW and Member for Monaro John Barilaro, alongside Minister for Roads, Maritime and Freight Melinda Pavey unveiled the first comprehensive road safety education campaign specifically targeting people living in regional NSW.