NTT DoCoMo Film NTT DoCoMo: XYLOPHONE by Drill Inc Tokyo

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Industry Mobile phones, devices & accessories, Mobile Communications
Media Film
Market Japan
Agency Drill Inc Tokyo
Director Seiichi Hishikawa
Creative Director Morihiro Harano
Art Director Jun Nishida
Copywriter Noriko Yamada
Producer Toshifumi Oiso, Hideyuki Chihara
Account Supervisor Toru Murakami
Editor Hitoshi Kimura
Production ENGINE PLUS
Released June 2011


Cannes Lions 2011
Cyber lions Best Music/Sound Design Gold
Film Craft Lions Sound Design Gold
Film Lions Commercial Public Services Silver

Credits & Description

Type of Entry: Product & Service
Category: Commercial Public Services
Advertiser/Client: NTT DOCOMO
Product/Service: MOBILE PHONE
Entrant Company: DRILL Tokyo, JAPAN
Advertising Agency: DRILL Tokyo, JAPAN
2nd Advertising Agency: DENTSU Tokyo, JAPAN
Creative Director: Morihiro Harano
Art Director: Jun Nishida
Copywriter: Noriko Yamada
Agency Producer: Daijiro Sawa/Ayako Yoshinoya
Advertiser's Supervisor: Masato Kabasawa
Account Manager: Ayako Yoshinoya
Account Supervisor: Toru Murakami
Production Company: ENGINE PLUS Tokyo, JAPAN
2nd Production Company: DRAWING AND MANUAL Tokyo, JAPAN
Director: Seiichi Hishikawa
Producer: Toshifumi Oiso/Hideyuki Chihara
Editor: Hitoshi Kimura
Sound Design/Arrangement: Kenjiro Matsuo
Post Production: Digital Garden
Brief Explanation:
The advertisement for the mobile phone, TOUCH WOOD SH-08C, which was developed aiming to stimulate and enhance social awareness of forestry
The advert shows a ball running down a wooden track which in turn plays music in a style of a Xylophone.
The xylophone in total length of 44 m (144.4 ft) was made only by using forest-thinning materials just like the product itself.
The sales of forest-thinning materials will become the funding source
for the forestry preservation.