NTT DoCoMo Film XYLOPHONE by Dentsu Inc. Tokyo, Drill Inc Tokyo

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Industry Mobile phones, devices & accessories
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Director Seiichi Hishikawa
Creative Director Morihiro Harano
Producer Toshifumi Oiso, Hideyuki Chihara
Account Supervisor Toru Murakami
Editor Hitoshi Kimura
Agency Drill Inc Tokyo
Art Director Jun Nishida
Copywriter Noriko Yamada
Production Drawing And Manual
Production ENGINE PLUS
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: NTT DOCOMO
Product/Service: MOBILE PHONE
Agency: DRILL
Agency: DENTSU
Production Company: ENGINE PLUS, Tokyo, Tokyo, JAPAN, JAPAN
Production Company: DRAWING AND MANUAL, Tokyo, Tokyo, JAPAN, JAPAN
Date of First Appearance: Mar 8 2011
Creative Director: Morihiro Harano
Copywriter: Noriko Yamada
Art Director: Jun Nishida
Agency Producer: Daijiro Sawa/Ayako Yoshinoya
Account Supervisor: Toru Murakami
Advertiser's Supervisor: Masato Kabasawa
Producer: Toshifumi Oiso/Hideyuki Chihara
Director: Seiichi Hishikawa
Editor: Hitoshi Kimura
Sound Design/Arrangement: Kenjiro Matsuo
Post Production: Digital Garden
Account Manager: Ayako Yoshinoya
Cinematographer: Eitaro Yamamoto

English Description
The advertisement for the mobile phone, TOUCH WOOD SH-08C, which was developed aiming to stimulate and enhance social awareness of forestry

The advert shows a ball running down a wooden track which in turn plays music in a style of a Xylophone.

The xylophone in total length of 44 m (144.4 ft) was made only by using forest-thinning materials just like the product itself.

The sales of forest-thinning materials will become the funding source
for the forestry preservation.