Nutrilait Film The Milk Waltz by Taxi Montreal

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The Milk Waltz

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Industry Vitamins & Diet Complements, Milk
Media Film
Market Canada
Agency Taxi Montreal
Executive Creative Director Pierre Nolin
Art Director Antoine C. Buteau
Copywriter Julien Remillard Account Services, Gwenaëlle C-Gagnon
Production Cinélande
Director Mélanie Charbonneau
Released September 2017

Credits & Description

Category: Non-Alcoholic Drinks
Media: Film
Brand: Nutrilait
Agency: Taxi
Geo: Canada
Advertising Agency: Taxi, Montreal, Quebec, Canada
Executive Creative Director: Pierre Nolin
Copywriters: Julien Remillard, Gwenaëlle C-Gagnon
Art Director: Antoine C. Buteau
Head of Broadcast Production: Émilie Trudeau-Rabinowitz
Managing Director: Connie Ponari
Account Director: Marjorie Allard
Account Supervisor: Sophie De Henau
Brand Strategist: Maryse Sauvé
Production Company / Editorial: Cinélande / Post 430
Director: Mélanie Charbonneau
Mix / Recording Studios: Apollo Studios
Published: September 2017
In this new campaign, Nutrilait’s simplicity is featured. Far from the image of an immaculate and perfect lifestyle used in so many ads and magazines, the platform was built around the tag line “Real milk for real life.” Life is full of beautiful messes, and Nutrilait wants to celebrate these beautiful imperfections.