Variations on a Hail by Cooke&Co for NYC Taxi and Limousine Commission

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Variations on a Hail

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Industry Taxi
Media Film
Market United States
Agency Cooke&Co
Creative Director Marty Cooke
Copywriter Marty Cooke
Production Click 3x
Director Josh Caplan, Christian Vince
Released April 2013

Credits & Description

Media: TV
Category: Transport & Tourism
Agency: Cooke&Co
Brand: NYC Taxi and Limousine Commission
Geo: Americas, United States
“Variations on a Hail” is a funny and educational video airing specifically on NYC taxi televisions. With a voiceover and appearance by NYC Taxi and Limousine Commissioner David Yassky listing all of the tried and true hailing “techniques,” the spot culminates with the most technologically advanced “hail” in history – the TLC smartphone app that will allow users to contact nearby taxicabs. The app promises to make life easier should New Yorkers find themselves in need of a ride in an unfamiliar part of the city, late at night, or while rushing to their next appointment.
Advertising Agency: Cooke&Co, USA
Creative Director / Copywriter: Marty Cooke
Production Company: Click 3X
Directors: Josh & Vince
VFX: Click 3X
Color Grading: Click 3X
Audio Post: Heard City