No job is too big by BBDO Moscow for Obi

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No job is too big

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Industry Retail, Distribution & Rental companies
Media Film
Market Russia
Agency BBDO Moscow
Creative Director Adrian Ely
Art Director Omar Thabet
Copywriter Andrey Yarinich
Producer Boris Anisonyan Valery Gorokhov
Account manager Katrin Auashria
Released June 2013


Epica Awards 2013
Film Retail Services GOLD

Credits & Description

Challenge: OBI is one of the biggest DIY retailers in Russia. OBI is a reliable partner which helps people to make their lives and environment better by making changes in their homes. BBDO, Moscow's goal was to make a TVC which will inspire people to make renovation by themselves by showing that with OBI it is easier than it seems.Idea: The story shows that all renovation-related matters that appear big and difficult are in fact easy with OBI.
Media: TV
Title: Canyon
Category: Household, garden & pets
Client: OBI Russia
Agency: BBDO Moscow
Production: BBDO Moscow
Country: Russia
Creative Director: Adrian Ely
Art Director: Omar Thabet
Copywriter: Andrey Yarinich
Producer: Boris Anisonyan Valery Gorokhov
Producer: Valery Gorokhov
Account Director: Tamara Vasina
Account manager: Katrin Auashria
OBI Russia
Tatiana Ignatochkina -- Head of Marketing Department
Elena Naryshkina -- Manager for Advertising
Producer -- Alla Sobetski
Director -- Leo Gabriadze
D.O.P -- Marat Adelshin
Composer -- Ivan Sevastianov