|Industry||Retail, Distribution & Rental companies|
|Creative Director||Adrian Ely|
|Art Director||Omar Thabet|
|Producer||Boris Anisonyan Valery Gorokhov|
|Account manager||Katrin Auashria|
|Epica Awards 2013|
Credits & Description
Challenge: OBI is one of the biggest DIY retailers in Russia. OBI is a reliable partner which helps people to make their lives and environment better by making changes in their homes. BBDO, Moscow's goal was to make a TVC which will inspire people to make renovation by themselves by showing that with OBI it is easier than it seems.Idea: The story shows that all renovation-related matters that appear big and difficult are in fact easy with OBI.