OBOS (Building society): Hands Above by Bacon, Futatsu Industries for The Nordic Cooperative Building Association (OBOS)

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OBOS (Building society): Hands Above

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Industry Real Estate
Media Film
Market Norway
Agency Bacon
Director Kasper Wedendahl
Art Director Nina Cecilie Loftum
Copywriter Lina Nordland
Agency Futatsu Industries
Released August 2012

Credits & Description

Category: Finance & insurance
Brand: Kjetil Framstad
Agency: Futatsu Industries, Oslo
Country: Norway
The new communications strategy for OBOS took inspiration from Italy and their "Mammones", grown up men who prefer to live with their parents. This is an alien concept in Norway and thus a great contrast to the freedom offered to you by OBOS, where you as a member are given priority when bidding for one of OBOS' 80.000 apartments and houses across Norway.

Category: Finance & insurance
Client: Kjetil Framstad
Agency: Futatsu Industries, Oslo
Country: Norway
Director: Kasper Wedendahl
Chief Creative Officer: Aris Theophilakis
Copywriter: Lina Nordland
Art Director: Nina Cecilie Loftum
Production company: Bacon Copenhagen
DoP: Laust T. Moerck