Oddset - Svenska Spel Film ARMSTRONG by BBDO Denmark


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Industry Lottery & Gambling
Media Film
Market Denmark
Agency BBDO Denmark
Director Stevan Treshow
Art Director Ulrik Michelesen
Copywriter Carsten Schiott
Producer Stine Marie M. Nielsen
Account Supervisor Niels Erik Follman
Editor Olivier Coutte Bugge
Released June 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: ODDSET
Product/Service: SPORTS BETTING
Production Company: BBDO DENMARK, Copenhagen, DENMARK
Date of First Appearance: Jun 21 2010
Chief Creative Officer: Carsten Schiott
Executive Creative Director: Carsten Schiott
Creative Director: Carsten Schiott
Copywriter: Carsten Schiott
Art Director: Ulrik Michelesen
Agency Producer: Stine Marie M. Nielsen
Account Supervisor: Niels Erik Follman
Advertiser's Supervisor: Søren Nieslen
Producer: Stine Marie M. Nielsen
Director: Stevan Treshow
Editor: Olivier Bugge
Sound Design/Arrangement: Jam
Post Production: Welcome Post
Account Manager: Pernille Boye

English Description

The Film starts as a live transmission from Le Tour de France with graphics showing todays stage. The Motorcycle camera shows the cyclists, advancing to the front of the group. Meanwhile, the commentator informs us that we are about to see "Armstrong - The Legend". This turns out to, not Lance, but Neil Armstrong taking part in Le Tour in a full spacesuit.

Cut to a confused-looking woman, stunned by the commentary she is hearing, from the TV in some other room. We understand it is her imagination we’ve been seeing.

Tagline: There is so much women just don't get.