|Agency||AJF Partnership Melbourne|
|Executive Creative Director||Andrew Foote|
|Creative Director||Michael Skarbek|
Credits & Description
Tax time doesn't have to be boring. Directed by Photoplay's Husein Alicajic, this campaign injects a little humour and focuses on emotion to convey the Officeworks tax time story in a visceral way. The TV campaign from AJF Melbourne connects Officeworks to someone's happy place, to tap into the characters joyful feels as they realise nearly everything they buy there could be a tax deduction.