Ogilvy Entertainment Film Escape Fire: The Fight to Rescue American Healthcare by BIGSMACK, Philadelphia, Ogilvy & Mather New York

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Escape Fire: The Fight to Rescue American Healthcare

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Industry Records & Cinema Production, Business equipment & services, Public Safety, Health & Hygiene, Corporate Image
Media Film
Market United States
Agency BIGSMACK, Philadelphia
Agency Ogilvy & Mather New York
Creative Director Andy Hann
Released September 2012

Credits & Description

BIGSMACK handled the marketing duties for the film documentary Escape Fire. Along with the key art design, media/press kits, premiums (swag), and the entire print ad campaign… BIGSMACK designed and animated the opening title sequence and transitional devices for the film. Escape Fire was recently featured in the 2012 Sundance Film Festival.
“We screened the film and we came back to them with about ten different concepts,” Hann says. “The idea that everyone seemed to grab onto was a play on the universal Greek ‘Caduceus’ healthcare symbol with an unlit match running through the center.”
Client: Ogilvy Entertainment, New York
Project: “Escape Fire: The Fight to Rescue American Healthcare” (main title sequence, key art, marketing material and promotional merchandise)
Agency: BIGSMACK, Philadelphia, PA
Creative Director: Andy Hann
Executive Producer: Andrew Kobliska