Crack a Wrapper by Anomaly Toronto for Oh Henry!

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Crack a Wrapper

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Industry Bars
Media Film
Market Canada
Agency Anomaly Toronto
Executive Creative Director Pete Breton, Dave Douglass
Creative Director Todd Cornelius, Jamie Marcovitch
Art Director Jason Kerr
Copywriter Marko Pandza
Released June 2017

Credits & Description

Media: Film
Brand: Oh Henry!
Agency: Anomaly
Geo: Canada
Advertising Agency: Anomaly, Toronto, Canada
Executive Creative Directors: Pete Breton, Dave Douglass
Creative Directors: Jamie Marcovitch, Todd Cornelius
Art Director: Jason Kerr
Copywriter: Marko Pandza
Published: June 2017
Synopsis:
With the sheer number of brands talking about Canada's 150th birthday, Oh Henry! decided that focusing on the nation’s pride and history was a sure way to get lost in the clutter. Instead, we focused on something that Canadians would actually be thinking about when it comes to celebrating the nation’s birthday: beer.