Oi Film MAGICIAN by NBS Sao Paulo

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Industry Telecommunications Services
Media Film
Market Brazil
Agency NBS Sao Paulo
Creative Director Pedro Feyer
Art Director Jose Luis Vaz
Copywriter Andre Lima
Account Supervisor Antonino Brandao
Production O2 Filmes
Director Renato Amoroso, Fernando Meirelles
Art Director Andre Havt, Marcello Noronha
Copywriter Renato Jardim, Marcio Juniot
Account Supervisor Gabriela Arroyo, Érica Rabelo
Released September 2010

Credits & Description

Category: Commercial Public Services
Advertiser: OI
Agency: NBS
Production Company: O2 FILMES, Sao Paulo, BRAZIL
Date of First Appearance: Sep 24 2010
Creative Director: André Lima/Pedro Feyer
Copywriter: André Lima/Renato Jardim/Marcio Juniot
Art Director: Marcello Noronha/André Havt/José Luis Vaz
Agency Producer: Andrea Metzker/Alvaro Figueira/Paula Alimonda
Account Supervisor: Antonino Brandão/Gabriela Arroyo/Érica Rabelo
Advertiser's Supervisor: Flavia Da Justa
Director: Fernando Meirelles/Renato Amoroso
Sound Design/Arrangement: Sax So Funny
Post Production: O2 Filmes

English Description
This commercial shows the amazing numbers of a great star of stage illusionism. He escapes from chains, miraculously frees himself from a concrete box and escapes even from a safe at the bottom of the sea. He is powerful and succeeds in everything. Until the moment he realizes that he is just “one more” to his cell phone provider, since he cannot opt out of it without having to pay a fine. The film then informs us that only at Oi, he and anyone can do this and much more.