Oito Vidas Pet Shelter: Cats are funnier by Ogilvy Sao Paulo for Oito Vidas Pet Shelter

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Oito Vidas Pet Shelter: Cats are funnier

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Industry Charities, Foundations, Volunteers
Media Film
Market Brazil
Agency Ogilvy Sao Paulo
Executive Creative Director Fred Saldanha, Claudio Lima
Account Supervisor Gabriela Malta
Production Visorama Diversões Eletrônicas
Executive Creative Director Fred Saldanha, Claudio Lima, Tiago Meloni
Creative Director Roberto Fernandez, Paco Conde
Art Director Pedro Garcia, Alexandre Fernandes, Pedro Henrique Garcia
Copywriter Rogerio Martins, Pedro Coelho
Producer Claudio Reston
Editor Visorama Diversões Eletrônicas
Released September 2011

Credits & Description

Category: Charities & appeals
Brand: Oito Vidas Pet Shelter
Agency: Ogilvy
Country: Brazil
Everyday thousands of cats are abandoned on the streets. But at the same time cats are the greatest stars on the Internet. Millions of people regularly search for their videos. This is a perfect opportunity to deliver the message for adoption: when people are open to it. So Ogilvy Sao Paulo recreated the most popular cat videos acted out by people. We aired each video parody on You Tube, just before the real cat viral. And we proved that, no matter how hard you try, cats are funnier.
Category: Charities & appeals
URL: http://www.youtube.com/watch?v=etpa5CyvVL4
Client: Oito Vidas Pet Shelter
Agency: Ogilvy
Production: Visorama Diversões Eletrônicas
Country: Brazil
Creative Chairman: Anselmo Ramos
Executive Creative Director: Fred Saldanha e Claudio Lima
Creative Director: Paco Conde
Art Director: Pedro Garcia e Alexandre Fernandes
Copywriter: Pedro Coelho e Rogério Martins
Agency Producer: Ogilvy Brasil