Olay Film Olay Women's Day 2018 by Grey Hong Kong

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Olay Women's Day 2018

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Industry Skin Care
Media Film
Market Hong Kong SAR China
Agency Grey Hong Kong
Creative Group Head Christopher Lee
Chief Creative Officer Michael Knox
Creative Jeffrey Mc Wong, Jeffrey Wong, Augustine Huang, Joy Li
Released March 2018

Credits & Description

Media: Web Film
Category: Cosmetics & toiletries
Client: Olay
Agency: Grey Group Hong Kong
Country: Hong Kong
Chief Creative Officer: Michael Knox
Group Creative Director: Christopher Lee
Creative team: Jeffrey MC Wong
Creative team: Augustine Huang
Creative team: Joy Li
Creative team: Jeffrey Wong
Producer: Maggie Ng
Chief Executive Officer: Sarah Trombetta
Business Director: Duffy Lau
Planning Director: Ann Zhang
Account Service Team: Frankie Lo, Natalie Chan, Vanessa Luk
General Manager, Grey Shopper DPI: Iris Hsu
Retail Executive Creative Director, Grey Shopper DPI: Edy Ng
Mediacom: Iris Guan, Angel Liang
P&G Greater China, Skin Care - Olay
Vice President: Hyoeun Kim
General Manager: Victor Leung
Brand Manager: Mingo Wang
GreynJ United Thailand
Apiwat Pattalarungkhan - Creative Director
Irvine Prisilia - Creative Director
Tanongsak Tannoprat - Copy writer
Synopsis:
This Women's Day, Olay brings powerful female icons Lin Chiling, He Shui, Gao Yuan Yuan and more than 100 Key Opinion Leaders (KOLs) together to share personal stories that represent what it means to have no fear of age, to defy age taboos and judgment facing women in China today. Olay dares these women and millions more to engage in this taboo topic in China openly, and creates a movement behind the belief that "the number that defines a woman is not her age, but her fearless story." This campaign via Grey Group, Hong Kong, comes to life through intimate films, as Lin Chiling, He Shui and Gao Yuan Yuan share personal untold stories about their stories of proudest achievements, and how this number defines them rather than their age and the tensions that come with it. Since Olay's idea is to encourage all women to have no fear of age, so they encourage all women to not be defined by their age number. Instead, they should be defined by their own fearless story - symbolised by their achievements.