Old Mutual - Pearl / Kevin Fitzgerald by DraftFCB Johannesburg for Old Mutual

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Old Mutual - Pearl / Kevin Fitzgerald

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Industry Banking, Insurance
Media Film
Market South Africa
Agency DraftFCB Johannesburg
Director Kevin Fitzgerald
Executive Creative Director James Cloete
Creative Director Justin Joshua
Copywriter Frank Kunene
Producer Jon Ronbeck
Account Supervisor Khuthala Holten
Production Egg Films
Released October 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: OLD MUTUAL
Product/Service: FINANCIAL ADVISORS
Agency: DRAFTFCB SOUTH AFRICA
Production Company: EGG FILMS, Johannesburg, SOUTH AFRICA
Chief Creative Officer: Brett Morris
Executive Creative Director: James Cloete
Creative Director: Justin Joshua
Copywriter: Frank Kunene
Agency Producer: Vanessa Borthwick
Account Supervisor: Khuthala Holten
Producer: Jon Ronbeck
Director: Kevin Fitzgerald
Account Manager: Percy Matee
Account Manager: Percy Matee

English Description
Looking back over the life of a pearl that has travelled so far and meant so much to many, we learn that in the right hands a mere grain of sand has enormous potential. This is a metaphor for the potential your funds possess in the hands of financial advisors, Mutual Pearl.