Old Navy: Rockstar Runway by @radical.media, Camp Pacific Canada, Crispin Porter + Bogusky Santa Monica, Cut & Run for Old Navy

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Old Navy: Rockstar Runway

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Industry Apparel, Clothing & Footwear
Media Film
Market United States
Agency @radical.media
Agency Camp Pacific Canada
Director Dave Meyers
Agency Crispin Porter + Bogusky Santa Monica
Director Dave Meyers
Agency Cut & Run
Service Agency Lime Studios
Released September 2012

Credits & Description

This fall, Old Navy launches a universally flattering skinny jean for all. With more stretch added, The Rockstar Skinny Jean looks great on all shapes and CP+B figured that thereâs no better way to invite everybody to rock their body in Rockstar Skinny Jeans than iconic boys band, the Backstreet Boys, and their megahit, âEverybody.â

Category: Clothing & footwear
Client: Old Navy
Agency: CP+B
Country: United States of America
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EXECUTIVE CREATIVE DIRECTOR: Jason Gaboriau
CREATIVE DIRECTOR(s): Robin Fitzgerald, Cameron Harris
ASSOCIATE CREATIVE DIRECTOR(s): Mara Evans, Tim Blount
HISPANIC SR. COPYWRITER: Jorge Ortega
COPYWRITER: Chelsea O'Brien
ART DIRECTOR: Mary Dauterman
VP/DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
VP/EXECUTIVE INTEGRATED PRODUCER (MUSIC): Bill Meadows
EXECUTIVE INTEGRATED PRODUCER: Deb Drumm
JUNIOR PRODUCER: Jackie Maloney
PRODUCTION COMPANY & CITY: @Radical Media LLC, Santa Monica, CA
DIRECTOR: Dave Meyers
ASSISTANT DIRECTOR: Knoko Chapple
EXECUTIVE PRODUCER(s): Jim Bouvet, Frank Scherma
HEAD OF PRODUCTION: Cathy Dunn
PRODUCTION SUPERVISOR: Lisa Brugliera
LINE PRODUCER: Scott Cunningham
EDITORIAL COMPANY & CITY: Cut & Run, Santa Monica, CA
HEAD OF PRODUCTION: Christie Price
EXECUTIVE PRODUCER: Carr Schilling
EDITOR: Frank Effron
ASSISTANT EDITOR: Susan Kim
MUSIC COMPANY & CITY: Search Party Music, Portland, OR
PRODUCER: Sara Matarazzo
COMPOSER: Nicholas Wright
SOUND DESIGN & CITY: Lime Studios, Santa Monica, CA
ENGINEER: Rohan Young
PRODUCER: Jessica Locke
MUSIC TALENT: Backstreet Boys
PUBLISHING RIGHTS: Universal Music Group
MASTER RIGHTS: Sony Music Entertainment
PARTNER/MANAGING DIRECTOR: Steve Erich
EVP/GROUP ACCOUNT DIRECTOR: Danielle Whalen
ACCOUNT DIRECTOR: Kate Higgins
CONTENT MANAGEMENT SUPERVISOR: Melissa Krimm
CONTENT SUPERVISOR: Jessica Francis
CONTENT MANAGER: Jennifer Hanson
ASSISTANT CONTENT MANAGER: Alex Kirk
EXECUTIVE BUSINESS AFFAIRS MANAGER: Amy Jacobsen
COGNITIVE ANTHROPOLOGISTS: Lindsey Allison