Old Navy: Corporado by Camp + King San Francisco for Old Navy

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Old Navy: Corporado

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Industry Apparel, Clothing & Footwear
Media Film
Market United States
Agency Camp + King San Francisco
Director Greg Bell
Art Director Rich North
Copywriter Adam Koppel
Producer John Duffin
Account Supervisor Emily Forsyth
Editor Doug Cox
Released April 2011

Credits & Description

Category: Retail Stores
Advertiser: OLD NAVY
Product/Service: OLD NAVY MENSWEAR
Agency: CAMP+KING
Production Company: EPOCH FILMS, Beverly Hills, USA
Chief Creative Officer: Roger Camp
Creative Director: Adam Koppel/Rich North
Copywriter: Adam Koppel
Art Director: Rich North
Agency Producer: David Verhoef
Account Supervisor: Emily Forsyth
Producer: John Duffin
Director: Greg Bell
Editor: Doug Cox
Director Of Photography: Corey Walter
EditingCompany: Barbary Post
Director Of Photography: Corey Walter
Editing Company: Barbary Post

English Description
This campaign reminded men that they don't want to look or dress like "that guy." Each commercial featured a different fake clothing brand that men wouldn't be caught dead in. The type of people that wear this type of clothing are the butt of everyone's jokes. Each commercial instructed men to dress like a guy, just not that guy.